Nike Sportwear Autumn 2010 Collection
Inspired by sport and Nike’s elite athletes, Nike Sportswear’s Autumn/Holiday 2010 collection focuses on Nike’s vast running history. From the early innovations of Bill Bowerman to the Athletics West programme of the late 70s, Nike’s design team doesn’t just look back at the amazing archives of products, philosophies and stories, but also forward to continue to innovate for athletes of today – be it in the form of reshaping footwear and apparel for a new era, or taking the best parts of creations of the past and remixing elements to create all new styles.
There’s an obvious movement towards new way the world sees running. No longer is the daily runner conservative and single-focused, but they’re creative, influential and use running not just as a means to stay fit, but to break away and find a creative space.
Running apparel has historic elements to it that inherently result in style. When you run, you require function, without fuss, leaving a simplistic silhouette and design, clean detailing and innovation.
For Holiday/Autumn 2010, Nike Sportswear has brought together some of the most iconic items of running apparel, and reinvented them. Using its innovation and design, Nike has transformed these iconic pieces to deliver product for a new era of runners – creative by day, athlete by night.
